Redefining B2B Growth Through AI-Led Marketing with Matt Cooley and Ashar Rizqi, Bounti.ai

The Content Cocktail Hour

“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai.

In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth.

In this episode, you’ll learn:

1. How Bounti.ai is building an alternative to enterprise sales motions
2. Why AI-driven content saturation could kill email and web marketing
3. The role of proprietary AI models in reshaping sales and marketing

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/

Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/

Explore Bounti.ai: http://Bounti.ai

Timestamps:

(00:00) Intro

(01:06) Why traditional go-to-market strategies are broken

(04:14) The problem with forecasting in sales

(06:32) How Bounty AI automates sales prospecting and outreach

(09:46) Why AI should focus on delighting customers, not just efficiency

(14:16) The impact of AI on buyer behavior and marketing channels

(19:33) Why B2B sales needs a new model