The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai

The Content Cocktail Hour

“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai

In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape.

Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise.

In this episode, you’ll learn:

1. How AI can eliminate the “blank page” problem and accelerate content creation
2. Why AI should be used to augment human decision-making rather than replace it
3. The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/

Explore Bounti.ai: https://bounti.ai

Timestamps:

(00:00) Intro

(01:09) AI's role in marketing

(01:56) The human touch in AI

(03:29) AI in sales and marketing

(08:13) Bounti Labs' unique approach

(13:25) Using AI in daily marketing tasks

(15:15) Challenges and success metrics

(19:01) Skepticism about LinkedIn