Turning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ

The Content Cocktail Hour

“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ

In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.

In this episode, you’ll learn:

1. Why customer marketing is the voice of the customer
2. How AI-powered tools can identify champions and drive advocacy
3. The key to aligning teams for sustainable growth

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/

Learn more about Champion HQ: https://www.championhq.com/

Timestamps:

(00:00) Intro

(01:05) Gianna’s journey from sales leader to co-founder

(05:30) Why customer retention is key to growth

(08:06) From start up to scale up

(09:53) Creating marketing strategies based on your customer base

(12:04) Identifying your ‘champion’ users

(13:29) Leveraging AI to identify and nurture customer champions

(16:45) The best customer marketing campaign

(20:10) Breaking free from the hamster wheel of traditional growth strategies