From Teaching In The Classroom To Nationwide Impact With School PR Happy Hour’s Justin Dearing The Content Generation podcast

26:47

In this episode of the Content Generation Podcast, we’re joined by Barbara Hunter, APR, Executive Director of NSPRA (the National School Public Relations Association). A lifelong advocate for public education, Barbara’s journey began in the front office of her local elementary school, where her mother worked as the school secretary. That early exposure to education, paired with a passion for supporting educators and elevating public schools, sparked a career in public relations and strategic communication. With decades of experience—including serving as assistant superintendent of communications for Virginia’s Fairfax County Public Schools (one of the largest districts in the country)—Barbara brings unique insight to her role at NSPRA. Barbara shares how her career path prepared her for what she calls the pinnacle of her professional life: leading NSPRA. Under her leadership, the organization has grown significantly in size, scope, and impact—guided by a mission-focused strategic plan and a commitment to supporting school communicators. She emphasizes the value of creating safe, connected spaces for professionals facing high-pressure challenges, whether through national and local events, ongoing strategic alignment, or NSPRA Connect, the organization’s online community.…

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Student Content Creator Lexi Vazquez on Real-World Learning & Career Readiness 21:31

10 weeks ago21:31

21:31

In this episode of the Content Generation Podcast, we sit down with Lexi Vazquez, a high school senior at GMG Community Schools with a passion for social media and sports. As she prepares to attend the University of Iowa to study marketing with a minor in sports management, Lexi shares how her experiences in content creation as a student have shaped her career goals and ambition to one day produce content for professional sports. Lexi began creating content as vice president of iJAG (Iowa Jobs for America’s Graduates) , where she took over iJAG’s social media channels during a trip to Washington, D.C. Hand-selected for iJAG by her teacher, Brittany Raymond, she quickly emerged as a leader and is now creating content for her school as a student. Outside of school, she also works to create engaging sports content that resonates with students. Lexi is actively building her portfolio and seeking internship opportunities. Tune in to hear how she’s paving her path in the sports media industry, using content creation to elevate student voices, and turning her passion into a future career.…

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Live from TSPRA with Dr. Jill and ParentSquare’s Anu Vaid 12:55

16 weeks ago12:55

12:55

In this live episode recorded at the 2025 Texas School Public Relations Association (TSPRA) Annual Conference, Class Intercom’s Dr. Jill Johnson sits down with Anupama Vaid, President and Co-Founder of ParentSquare , to explore how schools can build stronger partnerships with families. Anupama shares how ParentSquare, which recently celebrated 14 years of serving schools, is redefining family engagement by listening to educators and creating a roadmap that addresses the unique communication challenges schools face. ParentSquare is revolutionizing how schools connect by uniting all direct communication tools in one platform—serving 40% of students nationwide! The two also discuss AI and its powerful ability to personalize communications at scale. Tune in to hear how ParentSquare is empowering schools to communicate more effectively, maintaining a strong company culture through rapid growth, and paving the way for a more equitable, proactive approach to family engagement.…

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How Hudl is Revolutionizing School Sports through Social Media Engagement 26:12

18 weeks ago26:12

26:12

In this episode of the Content Generation Podcast, we sit down with Hudl’s Tony Linder, to explore how the company is transforming the way schools engage their communities through sports and storytelling. As one of the biggest names in athletic performance analysis technology, Hudl is used by 99% of schools across the U.S. to help student-athletes and teams perform at their best. With the launch of Hudl Fan Suite, the company is now expanding its focus beyond athletes to support entire athletic departments with solutions for live streaming, sharing highlights, ticketing, schedules, and more. In his 11-year career at Hudl, Tony has transitioned from sales to product management, and now leads market development. In this episode, he offers insights into how high schools are embracing authentic storytelling to stand out and connect,along with how Hudl’s solutions help schools tap into student talent for sports broadcast, marketing, and content creation. Tune in to discover how schools can leverage technology to tell authentic stories, involve students in meaningful ways, and maximize their resources to promote athletics and the community behind them.…

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Shaping the Future of Journalism: Shari Veil on Experiential Learning and Navigating Industry Change 32:51

21 weeks ago32:51

32:51

In this episode of the Content Generation Podcast, we’re joined by Shari Veil, Dean of the College of Journalism & Mass Communications at the University of Nebraska-Lincoln. Under Shari’s leadership, the college is one of the most highly regarded in the nation, recently welcoming its largest freshman class in history. She dives into the college’s “Do From Day One” philosophy which sets their curriculum apart by providing students with hands-on, experiential learning from the start. With this real-world experience, her students are primed for success in an industry that is rapidly changing. Drawing from her expertise in risk and crisis communication, Shari discusses the importance of building trust and effectively reaching audiences in today’s fragmented media landscape. She also highlights how the college is preparing students to combat misinformation, source credible stories, and navigate the challenges that come with AI-generated content. Tune in to hear Shari’s insights on preparing the next generation of storytellers, the importance of evolving with the field, and her vision for journalism in the years to come.…

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Building Better School Websites with ParentSquare’s Melissa Mertz 36:41

25 weeks ago36:41

36:41

On this episode of The Content Generation Podcast, we’re joined by Melissa Mertz, Product Manager at ParentSquare, whose journey from the classroom to the edtech space offers a fresh perspective on how schools can elevate their online presence with school websites. As the leader of ParentSquare’s Smart Sites tool, she helps schools create websites that balance aesthetics, functionality, and impact. Melissa describes how a school’s website is more than an information hub—it’s the front porch of your school or district. In our conversation, she shares insights on creating websites that not only look great and are easy to navigate but also meet accessibility and legal standards. In this episode, Melissa also gives a behind-the-scenes look at her vision for the future of Smart Sites. She highlights how the platform empowers all educators, not just tech experts, and how user feedback drives ongoing improvements. Tune in for expert advice on building school websites that attract prospective students, families, and staff by showcasing the stories that define your school community.…

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Authentic School Storytelling with Dr. Joe Sanfelippo 37:10

29 weeks ago37:10

37:10

In this episode of the Content Generation Podcast, we sit down with Dr. Joe Sanfelippo, a passionate educator, leader, and storyteller. With 26 years in education—including 12 as Superintendent of Fall Creek School District —Joe has made a profound impact on his own school community and others nationwide. Now a renowned author and speaker , he travels the country helping school leaders and educators harness the power of storytelling to shape their schools' narratives and strengthen their communities. Joe dives into the importance of authentic storytelling in education, sharing practical advice on building intentional connections, fostering collaborative cultures, and amplifying the positive stories happening every day. He challenges educators and content creators to focus on what truly matters: sharing genuine, impactful stories that reflect the value of their schools. Tune in as Joe offers a powerful reminder that changing how others perceive us starts with how we tell our own stories. His insights will inspire you to think differently, act intentionally, and ensure your school’s story is one that inspires and connects.…

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District Tech Facilitator Terry Julian on Sourcing School Social Media Content from Staff & Students 25:49

32 weeks ago25:49

25:49

In this episode of the Content Generation Podcast, we’re joined by Terry Julian, technology facilitator at Hastings Public Schools . Throughout her 14 years with the district, Terry has worn many hats, managing everything from training and professional development to school public relations and social media. With a focus on elevating district storytelling, she recently collaborated with administrators to establish stipend positions for digital content creators at each of the district's eight schools. Now in its first year, Terry shares how this passionate team is moving the needle forward, working alongside student content creators in digital media, yearbook, and journalism classes. They’re also finding creative ways to encourage staff to share about the great things happening in their classrooms—like social media bingo boards and other fun incentives that help creators think outside the box. Tune in to hear Terry’s insights on creating a culture of pride and involvement, her dedication to Hastings Public Schools, and how her recent involvement with the Nebraska School PR Association has been helping her continue to learn and grow in the field.…

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How a Student Creator Went from School Social Media Content to Working with National Sports Brands 28:12

35 weeks ago28:12

28:12

In this episode of the Content Generation Podcast, we’re joined by Patrick Cogan, a senior at Pinkerton Academy and a standout student content creator. Patrick started as a sports videographer his freshman year, and since then his passion for video and content creation has grown. Now the school's primary content creator, Patrick has expanded his skill set, and taken on independent opportunities, working professionally with the NH Sports Page and The United Football League as the youngest team member. As a student content creator, Patrick has actively collaborated with school administrators to shape the school’s social media approach. He believes combining the student perspective with administrative goals has led to authentic, engaging content, ultimately boosting the school’s online presence. Crediting his time at Pinkerton for preparing him for professional work, Patrick has built an impressive freelance portfolio encompassing professional sports projects, conferences, and wedding content. As graduation approaches, his future is bright, with options ranging from college to exciting professional opportunities. Tune in to hear Patrick’s insights on student content creation, authentic storytelling, and how his hands-on experiences as a student have prepared him for success beyond the classroom.…

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The impact of collaborative leadership in school public relations with Christopher Villarreal, EdD. 30:52

38 weeks ago30:52

30:52

In this episode of the Content Generation Podcast, we’re joined by Christopher Villarreal, EdD, Director of Communications at Papillion La Vista Community Schools in Omaha, Nebraska. With 15 years of experience in public education, Chris shares his unique path from marketing and graphic design to teaching, and ultimately, school public relations—all driven by his passion for serving students. Since joining the Papillion La Vista team in January, Chris has quickly become a leader in Nebraska school PR, actively engaging with NebSPRA and organizing collaborative efforts with other districts to strategize around school social media. Chris highlights the power of collaborative leadership, recounting a recent strategizing session he hosted, where local districts came together to exchange ideas on social media strategy and leveraging the Class Intercom platform. He reflects on how veteran Class Intercom users sparked meaningful conversations that led to innovative strategies and stronger connections. Chris also emphasizes the importance of staying humble and having the courage to learn from others, a philosophy inspired and supported by his superintendent, Dr. Andy Rickli, who champions interconnectedness and collaboration across the district and state. Tune in to hear Chris’s insights on how humility and collaboration not only enhance individual skill sets but also uplift the entire school PR community.…

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NSPRA President Heidi Vega, APR on the Impact of Authentic Leadership and Representation 27:58

42 weeks ago27:58

27:58

In the season four premiere of the Content Generation Podcast, we’re joined by Heidi Vega, APR, the newly installed President of NSPRA (the National School Public Relations Association). With a unique start to her school PR career, Heidi shares her journey from serving in the Air Force to interning with her local school district’s communications department, and now leading 200+ school districts across Arizona and school PR professionals nationwide. In this episode, Heidi discusses how her service background has shaped her approach to school PR and her commitment to authentic leadership. She reflects on her experience as the first Latina Director of Communications in a large Arizona district, and on the impact she will make as the first Latina President in NSPRA’s 90-year history. Drawing from her lived experiences, Heidi highlights the importance of genuine diversity, equity, and inclusion, and the power of embracing your story as both an individual and an organization. Tune in to hear Heidi’s insights on leadership, representation, and the future of school PR, as she challenges content creators to establish deeper connections with their audiences through authenticity.…

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Advancing School Communications with NSPRA President, Trent Allen, APR 26:52

49 weeks ago26:52

26:52

Join us for an insightful conversation with Trent Allen, APR, current National School Public Relations Association (NSPRA) president and Chief of Staff at San Juan USD in Northern California. With a rich background in school public relations, Trent shares his journey within the industry, growing from a one-man show to leading a large and dynamic communications team in one of California's largest school districts. In this episode, Trent discusses the evolving role of school PR professionals, the explosive growth of the profession, and the critical importance of effective communication in education. He highlights the crucial support and networking opportunities provided by NSPRA, which now boasts over 2,800 members. Discover how Trent and his team at NSPRA are advocating for industry growth through a commitment to inclusivity and professional development. Hear about the exciting plans for the upcoming NSPRA National Seminar , where education leaders from around the country are invited to learn, engage, and build relationships with like-minded professionals in school communications.…

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Athletic Director Jason McGehee Talks Social Media Storytelling 26:13

1 year ago26:13

26:13

Join us for an inspiring conversation with Jason McGehee, Assistant Club Director at Stars Basketball Club in Franklin, TN, located just outside of Nashville. Since its inception in 2014, Stars has seen annual, exponential growth and is now established as the region's top basketball club, impacting over 5,000 young athletes annually. In this episode, Jason pulls back the curtain on how Stars leverages the power of storytelling to build its renowned brand reputation. Hear firsthand about the club's exceptional coaches fostering transformative mentor relationships with players - which are brought to life through Stars' engaging social media presence. As an expert merging his passion for athletics with education and leadership, Jason dives into Stars' "MORE THAN” philosophy. Sharing how the club cultivates an unparalleled environment centered on character development, teamwork, and community - instilling invaluable life skills that extend far beyond the court.…

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The Impact of Digital Citizenship on School Culture 22:24

1 year ago22:24

22:24

Join us for a conversation with Dr. Marialice Curran, founder and executive director of the Digital Citizenship Institute . With three decades of experience in education as a teacher, administrator, and professor, Marialice shares insights on digital citizenship, and its impact on how school communities engage online. Marialice talks about how a third-grade classroom sparked a pursuit to transform the narrative around technology and social media . What started as a three-credit higher education course on digital citizenship, evolved into tailored programs that inspire local, global, and digital communities to use technology for good. You’ll also learn how the Digital Citizenship Institute is advancing conversations around artificial intelligence in schools with Mundo, an AI classroom assistant that offers a safe space for students to learn and explore AI. Marialice shares how embracing the positives of technology can create a ripple effect of good.…

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From Teacher to Social Media Manager: The Power of Authentic Storytelling 30:23

1 year ago30:23

30:23

Join us as we welcome Sydney Jensen, returning guest and 2019 Nebraska Teacher of The Year. Sydney is an esteemed educator from Lincoln High School (located in the heart of the state’s capital city). She first appeared on The Content Generation Podcast in December 2019. Now, after a decade of teaching, Sydney not only imparts her wisdom on ninth-grade English students but also manages the school’s social media presence. At first, Sydney was hesitant when Principal, Mark Larson, suggested she take on this responsibility, but after seeing the pages could use some extra care, she made a video at the eighth-grade open house that went viral. From highlighting new clubs to capturing quirky moments like alien hugs in the cafeteria, Sydney's content has resonated deeply with Lincoln High's community, propelling it to become the most followed high school in the district. Drawing from the vibrant experiences of one of the state's largest and most diverse high schools, Sydney shares her plans for growth and the meaningful impact social media has had on both the school and its community. It’s a tale of authenticity, connection, and the influence of engaging stories.…

The Content Generation

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Engaging Families and Empowering Students Through Unified Communications with Chad Stevens 34:30

1 year ago34:30

34:30

Join us for a conversation with Chad Stevens, Chief Strategy and Marketing Officer at ParentSquare, the leading provider of innovative family and community engagement solutions for K-12 education. With a rich 28-year background that spans both public and private sectors in education and technology, Stevens shares his insights into the interplay between teaching and tech. This conversation explores the evolving world of digital education, shining a light on the crucial role of effective school public relations, the art of genuine storytelling, and the strategic use of technology to enhance the educational journey for students and families alike. You’ll also learn how ParentSquare is leading a communication revolution, directly impacting 17 million families nationwide. Stevens opens up about the company’s latest strategic partnerships and acquisitions, highlighting how these developments are reinforcing the company’s commitment to fostering a culture of innovation and positive impact.…

The Content Generation

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Using Social Media for Real World Learning & Community Engagement 25:33

1 year ago25:33

25:33

This episode of the Content Generation Podcast features Kyleigh Kumm, a computer science and technology integration teacher at Harlan Community High School in Harlan, Iowa . In response to the need to get social media channels running for the district and buildings, Kumm proposed recruiting student content creators to help. Now, these talented and experienced content creators are chasing after a new goal: Kumm is developing an authentic learning class aimed at building student resumes and portfolios. After a successful rollout of the first iteration of the class, local businesses are getting involved, creating a unique opportunity for student content creators to gain real world experience not only with school social media content, but with content for actual local businesses. Her innovative, hands-on approach to working with students to learn, explore, and apply a range of skills has even led to the first ever live student social media contest at the Nebraska Education Technology Association spring conference. Catch this episode for especially innovative insights on student involvement, championing student voice, real world learning, authentic assessment in practice, and more.…

The Content Generation

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Empowering a Team of Content Creators: Insights from Digital Communications Specialist, Nicole Eimer 29:08

1 year ago29:08

29:08

In this episode, hear from Nicole Eimer, digital communications specialist for Valley View Public Schools. Located in a suburb of Chicago, VVSD, proudly serves a diverse community of about 15,000 students and 21 educational facilities. During a recent revamp of the district's strategic plan, focus shifted to building a heightened sense of belonging among students, families, and staff. In response to this initiative, Eimer worked with schools to determine the best way to connect with students and families. Now, with a digital content creator at each school, VVSD social media accounts have blossomed. From compelling campaigns like “Friday Favorites”, to showcasing their reading facility dogs, engagement has skyrocketed with student stories at the forefront. But, with a range of social media experience, from teachers to front office secretaries, how does Eimer ensure her team is creating quality content? And what has their experience been getting students involved in this initiative? The results are a testament to the power social media can have when people see themselves represented in the stories being told.…

The Content Generation

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Making An Impact: Insights from Student Content Creator Caden Block 23:41

1 year ago23:41

23:41

In this episode, we hear from Caden Block, a senior student athlete at Hastings High School and the winner of the 2023 Content Generation Award. Beyond breaking sports records, Caden discusses his journey into content creation, talking through the experience of creating social media content and telling stories through social channels. Inspired by the Mentoring Works program, Caden recognized the power of storytelling and used it as a driving force in his award-winning video, centered around an important theme: making an impact. Leading up to this endeavor, his passion for sports reached new heights through media classes, content creation, and the willingness to dig deeper when it comes to capturing the essence of the game. Caden’s commitment to immersive storytelling has left a mark on his school and community, in addition to influencing his own life and career aspirations. He is an incredible example of the inspiration and passion that lies within every student, waiting to be empowered with opportunity.…

The Content Generation

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Exploring Multimedia & Content Creation with High School Student Drew Colling 15:58

2 years ago15:58

15:58

High-school student Drew Colling discusses his journey as a content creator. Drew’s forte is sports broadcasting and announcing, where he brings a captivating and enthusiastic style to play-by-play announcements. As a member of his school’s multimedia team, he creates social media content for his school in a collaborative team environment alongside other students. With the help of Class Intercom’s software, Drew and his team produce a wide range of both live and pre-scheduled content. With aspirations to pursue sports media in college, Drew’s perspective as a content creator has evolved, prompting him to think critically about the messages he conveys and their contribution to each post as well as the way he collaborates with other students to cover the stories most pertinent to his school’s audience. You don’t want to miss Drew’s unique perspective.…

The Content Generation

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Finding Balance Between Artificial Intelligence and Authenticity in School PR with Josh Sauer 34:10

2 years ago34:10

34:10

In this episode, we're joined by Josh Sauer, seasoned school communications expert and current Director of Solutions Engineering at Finalsite. His experience as a K-12 PR professional, his role in the Oklahoma School PR Association, and his position as a board member of the National School PR Association (NSPRA) all serve as evidence of his deep passion for kids, education, and storytelling. Josh’s approach to storytelling in schools is both heart-driven and data-informed, turning everyday stories into compelling narratives. He derives his content from various sources, including his meaningful relationships, Chat GPT, and thorough keyword research. Don't miss Josh's insights into the evolving landscape of school PR, particularly the role of artificial intelligence and the importance of balancing it with authentic, humanized content.…

The Content Generation

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Sports Marketing & Social Media 33:28

2 years ago33:28

33:28

Marketer Morgan Hobbs and Social Media Manager Nina Sobotka join us to share insights on the fast-paced and exciting world of semi-professional sports. This includes insights from their experiences in building and managing fan bases, navigating the unique challenges of social media, and producing authentic and engaging content about players, teams, leagues, and sports as a whole. They emphasize the importance of finding balance between organic and sales-focus content, as well as avoiding oversaturation. Despite the glamorous image that the social media industry gives off, Hobbs and Sobotka say it’s an industry that requires thick skin and an attentive attitude. You don’t want to miss this discussion pointed discussion about shareable content and the challenges and rewards of an often misunderstood industry.…

The Content Generation

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Empowering Schools to be Proactive: Insights from School Attorney Bobby Truhe 35:05

2 years ago35:05

35:05

Attorney Bobby Truhe from KSB School Law discusses the increasingly urgent need for legal expertise in the education sector. Following his first year of law school, Truhe gravitated toward school law, hoping to feel a genuine sense of making a difference. The post-pandemic era has brought about a surge in controversy, difficult conversations, and varying opinions, making his expertise and experience even more critical. In this episode, Bobby emphasizes the significance of gaining public trust, finding effective ways to deliver messages, and defending schools’ decisions. We’ll also talk about proactive strategies, First Amendment considerations, navigating gray areas, and leveraging AI tools like ChatGPT legally and compliantly. Don’t miss this insightful conversation on empowering schools and the important role school attorneys play in ensuring a better educational future.…

The Content Generation

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Proven Storytelling Strategies: Social Media Guru Andrea Gribble Talks Social Content for Schools 31:48

2 years ago31:48

31:48

Running point on social media for a school, business, side hustle, or even personal accounts can feel like a 24/7 job. Andrea Gribbel would know. Her team at #SocialSchoolforEDU works with schools all over the country to help them craft content for their social channels. And over the years, she’s learned a ton about how to not only do school social media, but how to do it well (without losing your sanity)! Her latest book is a collection of tips, tricks, and insights aimed at helping schools share the amazing stories that celebrate their students and staff–without getting burned out! In this episode, she stis down with us to talk about the craft of social media and school communications, and the systems, processes, tools, tips, and ideas schools need to succeed at social.…

The Content Generation

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From Teaching in the Classroom to Nationwide Impact with School PR Happy Hour’s Justin Dearing 31:58

2 years ago31:58

31:58

The Content Generation

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Cathy Kedjidjian on School Public Relations & Being a Friend to the Community 32:36

2 years ago32:36

32:36

Sharing the story of her unique career trajectory, NSPRA President and seasoned school communications leader Cathy Kedjidjian talks about the state of school communications and the school PR community, plus how she approaches serving her peers, team, and community. This includes considerations like accessibility and breaking down barriers, but also collaborating with others in a way that impacts people, lives, and relationships. With an eye toward storytelling, connection and balance, Cathy talks about the importance of mental and physical health and wellness, navigating political landscapes, building meaningful relationships, and connecting diverse communities in this episode of the Content Generation Podcast.…

The Content Generation

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The Content Generation Podcast Season 2 5:30

2 years ago5:30

5:30

The Content Generation Podcast is back and better than ever! From storytelling and advocacy to representation, digital formats, and new channels, content is everywhere. This season, we’re leaning into collaboration, tapping innovative change-makers from a variety of disciplines to share their unique perspectives on all things content. The Content Generation is a movement powered by passionate people and powerful technology on a mission to make social media a force for good. The community behind this movement includes students, educators, community leaders, innovators, builders, and doers of all types. The Content Generation Podcast is an important avenue for sharing their stories and empowering others to join the conversation. Welcome to season two!…

The Content Generation

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Erin McCann, School PR 34:38

5 years ago34:38

34:38

A storyteller by nature, Erin McCann is fascinated with telling the stories of Public Education. A product of Texas Public Schools, Erin joined the School PR world in 2015 and currently works for Allen ISD in Allen, Texas as the Director of Digital Marketing and Media. During this episode, we spoke with Erin about her career journey and the current challenges among school PR professionals. You can connect with Erin on Twitter and be sure to check out her podcast, School PR Happy Hour.…

The Content Generation

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PJ Caposey, Meridian CUSD 223 31:38

5 years ago31:38

31:38

PJ Caposey is a dynamic speaker and a transformational leader and educator. PJ began his career as an award-winning teacher in the inner-city of Chicago and has subsequently led significant change in every administrative post he has held. PJ became a principal at the tender age of 28 and within three years was able to lead a small-town/rural school historically achieving near the bottom of its county to multiple national recognitions. After four years, PJ moved to his current district, Meridian CUSD 223, as superintendent and has led a similar turnaround leading to multiple national recognitions for multiple different efforts. PJ has written 7 books for various publishers and his work has been published online for sites such as ASCD, Edutopia, and the Huffington Post. He works in the Education Department of two universities and in a myriad of capacities with the Illinois Principal’s Association including Principal Coach and author of the first complete stack of MicroCredentials offered in Illinois. During this interview, we discussed how PJ's career journey led to building a personal brand, how he would have handled things differently and why he continues to create content as a practitioner. Be sure to follow him on Twitter.…

The Content Generation

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Jennifer Randall, Teaching Digital Media In Schools 46:48

5 years ago46:48