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The Creator Economy: When Content Is the Business
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We usually talk about content as a marketing tactic to grow a business. But what if content is the business? This week, we’re diving into the world of creators with Gil Kruger. Gil is the founder of Best Regards Media, a talent management and production company that represents some of the best narrative storytellers on social media.
We talk about:
What the Creator Economy actually is
How creators make money through brand deals and partnerships
The difference between an influencer and a creator (and why it matters)
Metrics that brands and creators really care about
The rise of LinkedIn as a legit platform for content deals
The role of authenticity, creative control, and choosing the right platform
Show Notes:
(0:58) In today’s episode, we’re joined by Gil Kruger of Best Regards Media.
(4:22) Gil walks us through his background- from film production to founding a creator management company.
(8:29) The types of creators Gil works with and how he helps them land brand deals and partnerships.
(15:13) What is the Creator Economy, really? And why are brands so eager to tap into it?
(19:40) What do brand deals actually look like behind the scenes?
(24:18) The magic word of this episode? Authenticity. How creators can align their content with brands they genuinely care about.
(25:45) LinkedIn is emerging as a new platform for brand deals. How it's different and why it matters.
(30:32) How much creative control do creators have when working with brands?
(32:45) We unpack the stigma around the word "influencer" and discuss the creator vs. influencer distinction.
(35:01) Tips for brands: What to know (and what to avoid) when working with creators.
(40:49) Gil shares common engagement metrics and how to measure success across platforms.
(44:39) UGC, EGC, CCG... what do all these content types mean, and how do they differ?
(55:02) Just because you can be everywhere doesn't mean you should. Lindsay discusses the importance of finding your platform.
(1:05:46) YouTube’s staying power: Why it's still the #1 streaming platform for creators and brands.
(1:08:19) What makes TikTok such a magnet for creators?
(1:10:19) Gil notes how AI is showing up in the creator economy.
(1:12:12) Thanks for listening! Check out the links below to find Gil Kruger, and be sure to leave a review if you enjoyed this episode.
Links:Camp Takota (2:38)
Creatorbuzz (31:55)
Creator Match (31:59)
Creator Authority (32:01)
Connect with Nora and Lindsay:https://www.linkedin.com/in/noraschlesinger/
https://www.linkedin.com/in/lindsay-rios-61875336/
Connect with Gil:www.linkedin.com/in/gil-kruger
www.instagram.com/bestregardsmedia
MBE Group:
https://www.facebook.com/mbegroupllc/
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