TCF1018: The Importance of Pricing Transparency

The Contractor Fight with Tom Reber

In this episode, hosts Tim and Derek dive into a topic that continues to trip up many contractors - pricing transparency. They break down why giving ballpark figures or bracketing prices over the phone isn't just possible, but necessary in today's fast-paced, customer-centric world. With real-world examples and practical advice, they challenge outdated norms and equip contractors with the tools and mindset to stop wasting time on unqualified leads and start running more profitable businesses.

In this episode Tim and Derek discuss:

• The outdated mindset that contractors must see a job in person to give a price.
• Why bracketing and ballpark pricing over the phone saves time and qualifies better leads.
• Real examples from their own businesses and roleplays on how to use pricing transparency effectively.
• The cost in time and money of chasing every estimate without qualification.
• How to use video, photos, and strategic questioning to assess jobs remotely.
• The dangers of the “race to the bottom” pricing strategy and how to avoid it.
• Understanding the buyer's journey and aligning your sales process to meet them where they are.
• The importance of knowing your numbers and confidently communicating value.
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Resources:

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