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The Super CMO Show - Srikanth Ramachandran (#008)
Manage episode 458176141 series 3628887
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Building Digital Out-Of-Home Experiences using Data, Automation and Algorithms
Srikanth Ramachandran is the Founder of Moving Walls, a world-renowned AdTech company that specializes in innovative out of home (OOH) media solutions.
With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe.
In conversation with Swami, Srikanth discusses:
- His foray into the media business
- How Moving Walls is transforming the fragmented OOH media industry
- How billboards influence the sub-conscious mind
- Building the customer journey with omni-media
- Frameworks for CMOs to deliver contextual experiences
- Using first-party data for a real world experience
- Building connected marketing, dynamic content and contextual data frameworks
- Learnings from his entrepreneurial journey
- The future of Moving Walls and what has Srikanth excited about the future.
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Watch the full video episode on YouTube
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Connect with Srikanth: https://www.linkedin.com/in/srikanth-ramachandran-b7a105/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
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