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The LinkedIn Escape Plan: How Joe McKay Left Government and Built a Life in France
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Joe McKay left a government job in Australia to raise his family in rural France—and stumbled into the solopreneur life along the way. In this episode, Joe shares how one consulting gig turned into a thriving ghostwriting business and agency, all built on the back of his personal brand on LinkedIn.
We talk about:
• The “fork in the road” moment that launched his corporate escape
• Why solopreneurship gave him a taste of freedom he couldn’t un-taste
• The mindset shift from resume-building to brand-building
• How to optimize your LinkedIn profile for connection—not just credibility
• His “Lurker Strategy” that turns profile views into potential clients
• Why FOPO (Fear of Other People’s Opinions) is real—and how to beat it
• Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you’re starting
If you’re on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.
Links Mentioned:
• Joe’s LinkedIn: https://www.linkedin.com/in/joemckay/
• Solo Success School Playbook: joemckay.info
• Join the Escapee Collective: https://escapee-collective.circle.so
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