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Todd Kaplan - CMO, North America at The Kraft Heinz Company
Manage episode 494841057 series 3302718
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Todd Kaplan believes legacy brands should feel as fresh as a track that just dropped. In his first ten months as CMO of Kraft Heinz North America, the former Pepsi disruptor has already launched DJ Mustard’s limited-edition condiment, staged the Oscar Mayer “Wienie 500,” and watched each sell out or go viral in minutes. In this episode of The Courageous Podcast, Todd tells Ryan how his “collaborativity” sessions collapse client-agency walls so ideas can sprint from a cafeteria napkin to Grammy broadcast almost overnight. He explains why marketers must “play to win,” and how short steps plus a long vision keep 70 household staples evolving without losing their soul. From Nike’s Kool-Aid sneakers to reviving 150-year-old pantry icons, Todd shows that speed, fun, and strategic risk are now table stakes for brands.
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