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37 | Can You Grow Your Audience Without Selling Out?
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Can you grow your audience without “selling out”?
In this episode of The Craft, Carter and Colby discuss creative growth, outlining its healthy and malignant forms. They begin the conversation by defining growth and then identify two specific problems: 1) sleazy growth 2) personal vulnerability. They explore principles for healthy growth and discuss ways that creatives can mitigate the fear of increased publicity. They conclude by discussing marketing models that can help direct your efforts toward creating meaningful engagement with an ideal audience.
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Chapters:
0:00 Introduction
1:34 Defining growth
4:23 Two problems of growth
7:37 Marketing funnel
10:41 1st principle: Put growth in its place
13:47 2nd principle: Prioritize the product
23:40 Metrics for growth
27:30 Growing in good faith
33:00 The vulnerability of growth
37:13 Marketing models for growth
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Links:
The Personal MBA by Josh Kaufman
Chapter 2 of The Personal MBA: Marketing
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Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.
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