Hi, I'm Mike Bruce, Your Brand Growth Architect. Welcome to The Craft of Brand Podcast, where we dive into the art and science of building brands that endure. In each episode, we connect with industry experts who share their knowledge on everything from brand strategy and design to growth and consulting. Whether you're a business owner or a brand professional, this podcast offers insights, tips, and strategies to ensure your brand stands out in today’s dynamic landscape. Join us to unlock the secrets of powerful branding and discover what it takes to make a brand that truly stands the test of time.