[ep 099] Raneen Nosh on designing with intuition, global influences & minimalism as a state of mind

The Craft with May Globus

Raneen Nosh is an architect and designer whose path has been anything but conventional. Born into a family of Iraqi immigrants who settled in Canada before the Saddam regime, she grew up navigating two worlds—deeply rooted in heritage yet shaped by a spirit of exploration. Her parents, both seekers in their own way, introduced her to meditation at 16, fostering a perspective that would guide her through life and career.

Her journey in design began in web and graphic design at Vancouver Film School, where she co-founded what would later become Invoke Media. But her curiosity led her beyond digital spaces—into architecture, industrial design, and humanitarian work across the globe. She studied in Paris, explored sustainable materials in the Philippines, and lived in Tokyo, where she developed a deep connection to minimalism as both a philosophy and a way of life.

From one of the world’s top architecture firms Herzog & de Meuron to taking on projects that deeply inspire her, Raneen has carved a path that honors both structure and intuition. Now at another pivotal moment, she’s embracing the shifts ahead, guided by a sense of timing, purpose, and play.

In this episode, we explore how spirituality and design minimalism intersect; balancing intuition with technical rigor; recognizing when it’s time to move on; design as a personal calling or part of a larger mission; and much more.

[TIMESTAMPS]
1:48 - Family

17:46 - Her creative genesis

38:47 - Her work

50:13 - What she is unlearning

54:26 - Final question

55:35 - Where to find her

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