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Feeling Stuck on What to Post? 5 Steps to Defining Your Content Pillars
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Still wondering what to post on Instagram? You might be missing this one crucial step.
In this episode of The Creative Bodega, I’m breaking down the exact process I use (and teach!) to define your content pillars — aka the foundation that will simplify your content creation and bring consistency, clarity, and connection to your brand.
No more guessing games or posting random tips that don’t lead to sales. When your pillars are locked in, your messaging becomes sharper, your audience knows what to expect from you, and your content starts doing the heavy lifting for you.
If content feels scattered, inconsistent, or just plain exhausting, this episode is your starting line. Let’s define your pillars once and for all.
👉 Check out the full show notes for this episode HERE.
Things I cover inside the episode:
✨ What content pillars really are (and what they’re not — spoiler: "educate, inspire, entertain" is not it).
✨ 5 simple steps to define your content pillars so you never sit down and wonder what to post again.
✨ How to use your pillars to create consistency and build trust with your audience.
✨ Real examples of effective content pillars (and why vague, cute ones won’t work).
✨ The difference between your business pillars and your personal pillar — and why you need both.
✨ What to do when your pillars evolve or your content starts to feel stale.
✨ The common mistakes solopreneurs make when choosing or skipping their pillars.
Resources & Links Mentioned in this episode:
🔗 Content Analytics Tracker
🔗 FREE Content Pillar Training
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
Be sure to hit "Subscribe" or "Follow" so you never miss an episode!
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