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117: Facebook Ads and Strategy with Monica Louie
Manage episode 309357764 series 3031693
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What’s Up, Creative Hustlers! Steven & Melissa here. Today, from about 9000 ft in elevation in the Colorado Rockies, we’re talking with Monica Louie, a facebook ads coach and strategist who helps ambitious online entrepreneurs grow their impact and profits with the power of facebook ads.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] What’s up Monica, tell us about yourself, and why you’re a creative hustler.
[02:24] Monica was able to pay off 120,000 in debt through her blog, selling things, working more and Facebook Ads.
[03:10] It’s not a lack of resources, it’s a lack of resourcefulness!
[03:40] More about what Monica does in her coaching business.
[04:42] Many of Monica’s clients are personal finance bloggers and now TV shows.
[05:20] Monica first learned FB ads in 2015, and started consulting in 2016.
[06:30] What makes Monica unique as a Facebook Ad Coach.
[07:50] One example of Monica’s successful clients and the results.
[09:40] How Monica is dealing with Facebook’s algorithm changes, and the fact she’s never run a Like Campaign.
[11:10] Less concerned about likes, because it isn’t as important as you once were.
[11:33] The new Facebook algorithm change means you’ll need to run ads in order to reach people on Facebook.
[12:34] Monica’s Facebook ads are primary growth drivers.
[13:45] What Monica is really excited about in her business.
[15:50] How Monica deals with delegating, and setting up systems for her team.
[16:45] How Monica handles a disrespectful clients who do not respect her processes and strategy.
[18:48] No matter what size your business, you’re going to deal with unrealistic client expectations, and clients who do not respect your process.
[20:20] An example of a time monica had to pass on a client because they were not the right fit.
[21:00] Monica is scaling and growing her business to prepare for the possibility that Facebook Ads are not longer a focus.
[21:40] All of Monica’s team is remote, and how she instills her work culture to her team.
[22:50] Why attitude and drive are two of the most important qualities for Monica’s team.
[24:15] How Monica finds her clients now.
[26:12] Monica would have a mocha with Elon Musk.
[27:37] Where Monica lives on the Internet.
[29:33] Don’t forget to visit us at TheCreativeHustler.com and leave us a review!
[29:49] Melissa’s Moment of Hustle
Contact:
Get your free “5 questions you must ask before spending money on Facebook Ads!” guide: MonicaLouie.com/TheCreativeHustler
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