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122: How to Use Your Personal Influence to Grow Your Brand with Barrett King
Manage episode 309357759 series 3031693
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What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Barrett King, a senior growth consultant at HubSpot, and a great friend and supporter of The Creative Hustler podcast
[00:00] This episode is brought to you by your Interim CMOs, Latin & Code.
[00:20] What’s up Creative Hustler!
[00:42] This episode is sponsored by The Agency Guy. Get some strategic direction on YOUR marketing budget!
[01:22] What’s up Barrett, and why he’s a Creative Hustler.
[02:48] Barrett has a digital design degree from Full Sail University.
[03:55] Melissa and Barrett almost had the same degree.
[05:00] Digital production, to hospitality, to HubSpot.
[06:45] Before he joined HubSpot, Barrett had no idea about inbound marketing.
[08:37] Steven & Melissa are past users of HubSpot.
[09:07] How HubSpot grew and scaled as fast as it did.
[09:47] HubSpot’s only guiding principle is “Use Good Judgement”
[11:20] Pull instead of Push strategy.
[12:20] You should be able to click and do it, like the Apple method.
[12:57] HubSpot facilitates human interaction online in an organic and helpful way.
[14:05] We help transform businesses from two people to 20 million dollar businesses.
[15:06] HubSpot allows businesses to own their shit.
[16:24] The internet allows your to own your shit in a whole new way.
[17:28] You are literally targeting the people you want around you.
[18:49] We have the ability to change the things we don’t like.
[19:59] It allows you to grow beyond your borders and craft meaningful relationships.
[20:24] The internet can also cause ignorance.
[21:05] It’s important to go outside of our own thoughts.
[22:22] A modern professional can really use the internet to grow their brand.
[23:46] The internet should give value to our life, but not BE our whole life.
[24:45] There’s always going to be those companies who have ideas around your idea, but if you have a good base, and deep roots, you will remain.
[26:14] HubSpot has different levels of their business.
[27:08] When your customers are happy, they tell others, and you get more customers.
[28:02] HubSpot went through and freed up more creativity in the last 12 to 18 months!
[28:50] HubSpot is aware of their growth and is aware of it and trying to improve it.
[29:50] We’ll still be a ferrari, but we’ll also make it easy for people to drive if they don’t want a ferrari.
[31:20] What’s exciting and new for Barrett!
[32:20] Barrett is on Twitter (@waystogrow) and Instagram (@abostonexperience).
[32:50] Barrett is all about process and creating ways for people to do things.
[34:45] Barrett would have a tequila with DiVinici. He was a true renaissance man.
[36:17] You gotta be great at everything, which means you gotta be willing to fail.
[37:28] Barrett is the first one to bring up DiVinici.
[37:41] Where Barrett lives on the internet.
[38:38] We love reviews! Leave us a review and visit us at TheCreativeHustler.com and LatinAndCode.com.
[38:47] Peace Out, Creative Hustlers
[38:55] Melissa’s Moment of Hustle.
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