))
130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
Manage episode 309357750 series 3031693
Content provided by Steven Picanza and The Creative Hustler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Picanza and The Creative Hustler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers.
[00:43] This interview episode is sponsored by SEMRush, the all-in-one marketing tool for marketing professionals. Get your 14-day free trial today!
[01:00] Today we’re chatting with Hailey Friedman!
[01:21] What makes Hailey a creative hustler in 60 seconds or less!
[02:17] Every month, Hailey hosts a BAMF event in California!
[03:13] What is BAMF & its mission?
[04:20] Hailey’s definition of a growth hacker, and what it means for her role at Improvado!
[05:30] Growth hacking is more about getting information and putting it together in different ways with different tools.
[06:22] Melissa used to use scraping tools to get information.
[07:18] Who deemed the term growth hacker?
[07:48] Growth hacker: You have the entrepreneurial hustle to do whatever it takes.
[08:30] White hat or black hat SEO.
[09:00] The secret to SEO is creating the best, quality content on the internet so people talk about it.
[09:55] Hailey’s strategy for blog growth.
[10:50] Looking for things that high traffic and low competition, and put all the effort into it.
[11:09] Hailey was going to host her own events, but then heard Josh was moving.
[12:15] Hailey growth hacked her way into BAMF.
[13:11] You will never get what you don’t ask for.
[13:57] The in-person relationship building is important.
[14:14] Growth hacking is just an entrepreneurial spirit and a willingness to roll up your sleeves.
[14:47] What channels worked to help Hailey grow her blog?
[15:40] The challenge is there are so many different platforms you have to juggle.
[17:40] I’m always talking and thinking about marketers.
[18:11] Improvado gives you a real-time dashboard for your ads across all platforms, and it’s so simple.
[19:47] It all starts with user experience on the product.
[20:00] Does Improvado have a meaning?
[20:44] What’s next for Improvado and Hailey in 2019?
[22:20] The future for Hailey’s blog, and her readers, in 2019.
[23:39] What’s coming up for BAMF in 2019!
[26: 50] How do you get someone to sign up for something? That question drove Hailey’s path.
[27:26] Hailey’s tips for someone trying to do marketing on their own.
[29:09] Be a super sponge if you’re new in this business.
[30:30] Hailey was looking for solutions for problems she saw.
[31:40] Hailey would have a coffee with Neil Patel
[32:57] That’s a wrap, Creative Hustlers!
[33:15] Where Hailey lives on the internet.
[34:00] Don’t forget to follow us at TheCreativeHustler.com, LatinandCode.com, and please leave us a review on iTunes and Sticher!
[34:18] Peace Out, Creative Hustlers.
[34:24] Melissa’s Moment of Hustle.
Connect with Hailey:
100 episodes
Share
