Reem Hassan: The Matter Matcha Queen

The Curation by Nour Hassan

What if you could transition from managing a leading coffee brand in Dubai to introducing a groundbreaking matcha concept in Cairo? Join our founder Nour Hassan as we uncover the inspiring journey of Reem Hassan, a fearless entrepreneur who has done just that. Reem opens up about her exhilarating leap from being the country manager of Seven Fortunes to launching Matter, a postmodern matcha venture that brings high-quality matcha to the Egyptian market. She candidly shares how the pandemic reshaped her career path and reinforced her commitment to maintaining a healthy work-life balance amidst the chaos of entrepreneurship.
• We discuss the transition from pharmacy to coffee
• Highlighting the evolution of her morning routine
• Reem describes the creation and concept of Matter
• Emphasizing the importance of staff management and communication
• We talk about blending culture with innovative offerings
• Sharing life hacks focused on risk-taking and friendship and of course "What's in your bag?"
For more matcha and coffee discoveries check out @matterbrews.

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Chapters

1. Cultural Exploration With Reem Hassan (00:00:00)

2. Morning Routine and Coffee Exploration (00:03:38)

3. Innovative Matcha Concept (00:16:28)

4. Navigating Cultural and Business Challenges (00:27:24)

5. Cultural Discovery Through Travel and Beauty (00:37:22)