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Building an Insight-Driven Culture with Leyla Doany
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In this episode of The Curiosity Current, join Leyla Doany, a consumer insights leader, as she shares her journey transforming an instinct-driven business into an insights powerhouse at JOOLA. Discover how to build an insights function from scratch, unlock untapped market potential through creative data analysis, and leverage storytelling to drive organizational change. Whether you're a seasoned researcher or brand strategist, this conversation offers valuable perspectives on balancing rigorous methodology with real-world business needs, including how to uncover a $374M market opportunity in the growing pickleball industry. Plus, learn why being "a storyteller disguised as a strategist" might be the key to making research insights truly actionable.
- Building an insights function from scratch in a fast-growing industry
- Creative approaches to market sizing with limited data
- Using storytelling to drive organizational change and research adoption
- Balancing research rigor with business demands
- Transforming instinct-driven decisions into insights-led strategy
Episode Resources:
- Leyla Doany on LinkedIn
- JOOLA on LinkedIn
- JOOLA Website
- Stephanie on LinkedIn
- Matt on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
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