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Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action
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In this episode of The Curiosity Current, host Stephanie talks with Lev Mazin, CEO and Co-Founder of aytm, about reimagining how consumer insights are generated and used. Beginning with aytm’s origins under the lean startup movement, Lev explains how design thinking shaped the platform’s evolution from a scrappy prototype to a trusted global solution. He outlines how integrated panels solved the disconnect between survey tools and respondents, and how automation, such as advanced analytics like perceptual, mapping, and MaxDif, made once-exclusive methods accessible to a wider audience. The conversation also highlights aytm’s respondent-first philosophy through PaidViewpoint, where incentives, fairness, and respect became the foundation for data quality. Lev explores the rise of synthetic data, the challenge of distinguishing signal from noise, and why dormant corporate data represents the next frontier for insights. Grounded in curiosity, adaptability, and respect for people, the discussion offers a forward-looking view of how technology and human-centered design will shape the future of research.
What You’ll Learn
- How aytm evolved from a design studio project into a global insights platform
- Why integrating panels and automating analytics reshaped accessibility in research.
- How design thinking informs product development for both experts and non-researchers
- Why treating respondents as partners, not commodities, is key to data quality
- How aytm’s PayViewpoint redefined respondent incentives and trust
- The role of synthetic data and AI in the future of consumer insights
- Why dormant corporate data may be the biggest untapped opportunity in the next decade
- Practical advice for new researchers entering a rapidly evolving field
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Episode Resources:
- Lev Mazin on LinkedIn
- aytm (Ask Your Target Market) Website
- PayViewpoint Website
- Stephanie Vance on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
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