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The art and science of innovation: Why mixed methods drive better results
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In this illuminating episode of the Curiosity Current, hosts Matt and Stephanie sit down with Louisea Hudson, Principal Customer Researcher at Amazon, to explore the powerful intersection of neurodivergent thinking and market research. Discover how mixed-method approaches, diverse perspectives, and inclusive research practices can transform the insights industry. Whether you're a seasoned researcher or just starting your career, learn why embracing different cognitive styles is a superpower in research, how to effectively combine qualitative and quantitative methodologies, and why making research more accessible benefits everyone. Plus, get practical advice on leveraging AI as a research companion while maintaining the human element in customer insights.
- Neurodivergent perspectives as an asset in research
- Mixed-method research approaches and their impact
- Making research more inclusive and accessible
- Practical applications of AI in insights
- Career advice for researchers who think differently
What You’ll Learn:
- How neurodivergent thinking styles can become superpowers in research, particularly in spotting unobvious connections and innovative solutions
- The essential balance between scientific rigor and creative exploration in mixed-method research
- Why fluid research processes are crucial for accommodating diverse thinking styles and achieving better insights
- How to make research more inclusive and accessible for both researchers and participants
- The value of storytelling in translating data into meaningful insights that resonate with stakeholders
- Why diverse teams (in thinking styles, backgrounds, and experience levels) create stronger research outcomes
- How to effectively use AI as a companion tool in research while maintaining human oversight
- The importance of adapting research methodologies to match participant communication styles and preferences
Episode Resources:
- Louisea Hudson on LinkedIn
- Amazon on LinkedIn
- Amazon Website
- Stephanie Vance on LinkedIn
- Matt Mahan on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
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