Your Go-To-Market Teams Are Speaking Different Languages w/ Camela Thompson

The Customer UnSuccess Podcast

Camela Thompson, Head of Marketing at RevOps Co-op and co-host of the RevOps AF podcast, shares how a major analytics implementation nearly collapsed when the focus shifted from customer value to delivery timelines.
• Different definitions of attribution lead to misalignment in go-to-market analytics implementations
• Standard onboarding metrics often focus on internal KPIs rather than achieving customer objectives
• Alignment between marketing, sales, and other departments is crucial for analytics implementation success
• True value comes from adapting to customer needs rather than standardizing implementations
• The human element often derails data projects - even with solid analytics, decisions are influenced by feelings
• Cross-functional collaboration is essential but challenging when different teams have competing metrics
• Documentation of data definitions and governance prevents misalignment between departments
• Soft skills like communication and empathy are as critical as technical skills in operations roles
🎙️ Guest:

• Camela Thompson – Head of Marketing at RevOps Co-op and Co-host of the RevOps AF podcast https://www.linkedin.com/in/camela-thompson/

🏢 Communities:

• RevOps Co-op –https://www.revopscoop.com/

📚 Books & Frameworks:

• Nonviolent Communication by Marshall Rosenberg – https://amzn.to/4lN1CdJ
• Mindset by Dr. Carol Dweck – https://amzn.to/4kxBPVK

🎧 Podcasts:

RevOps AF – Co-hosted by Camela, https://www.revopscoop.com/learn/podcast
🌐 Website
https://www.joedoestechtouch.com/

📰 Subscribe to the JDTT Newsletter –
Get raw insights, no-fluff frameworks, and tech touch tactics straight to your inbox: https://www.joedoestechtouch.com/jdttnewsletter
🎙️ Be a Guest on the Podcast
Have a CS horror story or digital-first strategy worth sharing? Submit to be a guest:https://www.joedoestechtouch.com/podcast

🔗 Connect with Joe on LinkedIn
https://www.linkedin.com/in/josephdigrande

📺 Watch Full Episodes on YouTube: https://www.youtube.com/channel/UCaH58ojbaWym4ej_PedQ4Fw

_______________________________

Tools:

Logitech Creators Blue Yeti USB Microphone: https://amzn.to/4nHOFDN

Logitech Brio 4K Webcam: https://amzn.to/3GtKsmx

Sony WH-1000XM4 Noise Cancelling Wireless Headphones: https://amzn.to/44Q0xv4

Apple 2024 MacBook Pro Laptop: https://amzn.to/4lH6u3W

Chapters

1. Introduction and Guest Background (00:00:00)

2. The Analytics Implementation Challenge (00:06:45)

3. Time to Value vs Time to Delivery (00:12:14)

4. Cross-Functional Alignment Issues (00:18:38)

5. The Psychology of Data and Communication (00:24:17)

6. Key Takeaways and Resources (00:31:50)