Aha! Moments That Change Everything

THE CX GOALKEEPER - Business Transformation, Customer Experience, and Leadership

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What if your biggest setback could spark your biggest insight? In this episode, Darshan Mehta shares powerful “aha” moments that shaped his life, career, and even the launch of his restaurant. You’ll discover how insights are hiding in plain sight — if you know where to look.

About the Guest

Darshan was born in India and raised in the US. He has been coming to Thailand every year since 1989 to teach in the Master’s in Marketing (MIM) program at Thammasat University. In 2020, he moved to Thailand and founded three Thai companies, iResearch (SaaS software), Aha Brands (F&B) and Aha Enterprise (construction) and a non-profit Big Mango.

His entrepreneurial spirit stems from starting his own branding and marketing consultancy to help others for more than twenty-five years to grow their business and thrive. In February 2024, he opened Carmina on Sukhumvit Soi 20 to introduce a symphony of Modern Latin cuisine to Bangkok.

Drawing upon his years of strategy experience, Darshan is also the author of a best seller titled, “Getting to Aha! Why Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences. In addition to his full-time business roles, Darshan has taught in the US, Sweden, and in Thailand. He a has traveled to more than 90 countries. Forbes Magazine recently featured Darshan has one of 9 CMOs to watch.

You can follow Darshan on his podcast, Getting to Aha!,

Relevant Links

https://www.linkedin.com/in/darshan--mehta

The Top 3 Key Learnings

1. Aha moments are insights that reveal deep truths — they often come from combining facts, trends, and emotion.
2. Talking to customers is essential — the most valuable ideas are found through real conversations and listening for pain points.
3. Evoking emotion in business drives exponential impact — when you move customers emotionally, they come back and bring others.

Chapters

00:00 Introduction to CCW Europe Summit 2025

01:15 Welcome to the CX Goalkeeper Podcast

01:51 Guest Introduction: Meet Darshan

02:27 Values Driving Professional Career

04:08 Defining Aha Moments

05:54 Restaurant Business Insights

08:48 The Power of Insights and Market Research

15:57 Artificial Intelligence and Future Trends

20:25 Golden Nugget and Conclusion

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