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AI: Is It Hype Or Helpful?

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Manage episode 430349774 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As consumers we’ve all interacted in different ways with companies. Sometimes an automated system, online chat, an app on our phones, or even a live human being. But as customer experience professionals, how do we know which channel is the best option and the most preferred by consumers? And how will AI fit into all this? Host Sara Walker welcomes James Scutt, a principle XM strategist at the Qualtrics XM Institute for a look at what their 2023 Global Consumer Study reveals about consumer channel preferences.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/ai-is-it-hype-or-helpful/

Read the 2023 Global Consumer Study: https://www.xminstitute.com/research/consumer-channel-preferences-2024/

Listen to more podcasts at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

340 episodes

Artwork
iconShare
 
Manage episode 430349774 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As consumers we’ve all interacted in different ways with companies. Sometimes an automated system, online chat, an app on our phones, or even a live human being. But as customer experience professionals, how do we know which channel is the best option and the most preferred by consumers? And how will AI fit into all this? Host Sara Walker welcomes James Scutt, a principle XM strategist at the Qualtrics XM Institute for a look at what their 2023 Global Consumer Study reveals about consumer channel preferences.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/ai-is-it-hype-or-helpful/

Read the 2023 Global Consumer Study: https://www.xminstitute.com/research/consumer-channel-preferences-2024/

Listen to more podcasts at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

340 episodes

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