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EP127: " We're having the time of our lives": The Secrets Behind the Phenomenal Growth of Nineteen Group, with CEO Peter Jones
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In this special year-end episode, I sit down with Peter Jones, CEO of Nineteen Group, one of the UKs fastest growing B2B event organisers, to reflect on a ground breaking year for the business and explore what lies ahead for 2025 in the trade show and exhibitions industry.
Peter delves into the key milestones of 2024, including Nineteen Group’s acquisition of Oliver Kinross and the transformative sale to the Growth Partnership Fund.
He shares his thoughts on how these events have shaped the company’s direction, along with insights into their innovative initiatives like the Academy of Excellence for Sales and the company’s peer-to-peer KADI Awards, which celebrate living the values of Kind, Agile, Driven, and Inclusive.
We also explore the challenges of maintaining a strong company culture while scaling rapidly and discuss the trends shaping the industry in 2025, such as the evolving role of technology, the push for sustainability, and the demand for more personalised, high-value events.
On a personal note, Peter opens up about his growth as a leader, lessons learned from his personal journey, and what turning 50 in 2025 means to him. To wrap up, we add a festive twist with a rapid-fire Christmas quiz where Peter shares his favourite holiday traditions and preferences.
This episode is packed with inspiration, insights, and a touch of holiday cheer. Don’t miss it!
The Dan Assor Event Technology Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show event industry supporters:
Nineteen Group https://www.nineteengroup.com
Terrapinn https://www.terrapinn.com
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
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Website https://www.danassor.com
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