What Your Digital Marketing Agency MUST Deliver in 2025

The Daniel Latto Podcast Show

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅ How to hold your agency accountable without being a marketing expert Whether you’re a business owner working with an agency, or running your own agency and want to improve your offer, this is a must-watch. 👉 Hit Like, Subscribe and turn on the bell to stay in the loop. _________________ What Your Digital Marketing Agency Should Be Doing for You in 2025 If you're working with a digital marketing agency, the question you should be asking right now is simple: Are they delivering real results or just ticking boxes? In 2025, digital marketing has evolved. It’s no longer just about posting on social media or running the odd Google Ad. It’s about strategy, systems and results – and your agency should be a true partner in your business growth. So, what should a top-performing digital marketing agency actually be doing for you this year? Let’s break it down. 1. Strategic Planning That’s Built Around Your Business Goals The best digital marketing agencies don’t start with services, they start with strategy. That means sitting down with you to understand:

• What your growth goals are

• Who your ideal clients really are

• What’s worked before (and what hasn’t)

• Where your audience hangs out online

From there, a great agency builds a custom plan – not just a template package. 2. Using Client Interviews to Create Powerful Content One of the most underused assets in your business is your voice – your story, your experience, your results. A forward-thinking digital marketing agency should be helping you create content through client interviews. These could be recorded calls, Q&A sessions, or simple chats that turn into:

• Social media posts

• Blog articles

• YouTube videos

• Case studies

• Email campaigns

These interviews humanise your brand and make content creation much easier and more authentic. 3. Creating and Scheduling Consistent, On-Brand Content Inconsistent content is one of the biggest reasons businesses fall off people’s radar. Your agency should be:

• Batch-creating and scheduling content weeks ahead

• Maintaining your brand voice and message across platforms

• Optimising content for platforms like Facebook, Instagram, LinkedIn, YouTube and Google

In 2025, content without strategy is just noise. A digital marketing agency should ensure your content is driving awareness, engagement and conversions. 4. Running Paid Ads That Actually Convert Organic content builds trust. Paid ads build momentum. Your digital marketing agency should be managing paid ads across platforms like:

• Facebook & Instagram

• Google Search & Display

• YouTube

• LinkedIn (if you're in B2B)

But it’s not just about boosting posts. Your agency should be:

• Creating strong ad copy and creative

• Testing audiences and placements

• Monitoring performance weekly

• Reporting back with clear results

You should know exactly how much you’re spending and what it’s bringing in. 5. Delivering Transparent, Actionable Reporting Tired of marketing reports that look like hieroglyphics? In 2025, that’s not acceptable. A reliable digital marketing agency should provide:

• Clear, jargon-free monthly reports

• Insights you can act on

• Real data on leads, conversions and ROI

• Calls or video updates to explain what’s happening and why

If you don’t know what’s working, how can you grow? 6. Being Proactive, Not Just Reactive You shouldn’t be chasing your agency. They should be leading the conversation. The right agency will:

• Bring new ideas to the table

• Watch your competitors and market trends

• Optimise campaigns regularly

• Keep pushing you forward

They’re not just doing your marketing – they’re helping drive your business forward. So, Is Your Digital Marketing Agency Doing Enough? If your current agency isn't doing these things – or worse, you’re not even sure what they’re doing – it might be time to ask some hard questions. In 2025, digital marketing success comes down to:

• Strategic clarity

• Content that connects

• Ads that perform

• Clear reporting

• A partner mindset

A digital marketing agency should feel like an extension of your team, Looking to Work With a Digital Marketing Agency That Gets It? If you’re ready to work with a digital marketing agency that focuses on real results, honest communication and strategies that actually move the needle, then contact us here https://daniellatto.co.uk/workwithme