The Power Of Data: How AI Fuels Media Transformation With Travis Scoles, EVP Of Advanced Advertising At Paramount The Data Cloud podcast

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The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount

4d ago 31:18

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Content provided by Snowflake. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Snowflake or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

… continue reading

107 episodes

#Tech #MBA #Business #Analytics #Artificial Intelligence #Data #Machine Learning #Snowflakes #Cloud IT #Software

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The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount

The Data Cloud Podcast

32 subscribers

published 4d ago

Share

MP3•Episode home

Content provided by Snowflake. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Snowflake or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

… continue reading

107 episodes

#Tech #MBA #Business #Analytics #Artificial Intelligence #Data #Machine Learning #Snowflakes #Cloud IT #Software

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