))
Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained
Manage episode 468720456 series 3610392
Content provided by Ievgen & Vadym. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ievgen & Vadym or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🚀 Understanding data types is essential for modern marketing and analytics. In this episode, Ievgen and Ilya break down the four major data types—first-party, second-party, third-party, and zero-party data—and how businesses can use them to drive growth while staying compliant with privacy laws.
🔍 What you’ll learn in this episode:
1️⃣ The key differences between first-party, second-party, third-party, and zero-party data.
2️⃣ How businesses can leverage first-party data for better decision-making and marketing personalization.
3️⃣ Why third-party data is declining and how to replace it with privacy-friendly alternatives.
📈 Want to take control of your data strategy? Learn how to collect, manage, and optimize data for smarter insights and stronger customer relationships.
➡️ Start owning your data today with OWOX BI
🔗 Take control of your data today with our free, open-source OWOX JS Data Connectors
👉 Get trusted reports with your context in 1 minute
👉 OWOX Website
👉 Analytics with OWOX BI YouTube Channel
32 episodes
Share
