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The Data-Driven CMO: United Rentals
Manage episode 310560225 series 3051809
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Opera solutions' sales executive John Kelly interviews United Rentals' CMO Chris Hummel about the data challenges he and his company face. They discuss how to use data to find new customers and look at the entire customer journey. They also explore the importance of naming a data owner for specific assets to ensure data consistency throughout the organization.
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