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Onboarding Processes Ownership | With Emilia Korczynska @Userpilot
Manage episode 337514025 series 2881553
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In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership
Here’s what they talked about:
- Who owns product onboarding: product managers, product marketers, or both?
- What's a healthy mix between product-led and sales-led onboarding?
- What are the most important KPIs specific to the onboarding process?
- What is contextual user onboarding and why does it outperform traditional, linear onboarding?
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