Go offline with the Player FM app!
227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting
Manage episode 465073579 series 3264623
Highlights from this week’s conversation include:
- Welcome Back, Lew (0:14)
- Recap of Previous Discussion (1:03)
- Benefits of Hashing Information (2:33)
- Using Hashes for Data Context (4:24)
- Hashing and Query Parameters (7:24)
- Static Values for Hashing (11:10)
- Identity Resolution in Data Attribution (14:36)
- Methodologies for User Tracking (16:37)
- Combining Data Sources for Attribution (21:13)
- Understanding Data Gaps (25:25)
- Defining Objectives and KPIs (27:50)
- Identity Resolution Challenges (28:46)
- User and Session Stitching (32:01)
- Trusting Ad Platforms (35:23)
- Defining Attribution (38:09)
- The Credit Dilemma (40:18)
- First Touch Attribution Explained (41:47)
- Linear Attribution Model (43:21)
- B2C and B2B Attribution Scenarios (45:22)
- Timeframes in Attribution (47:29)
- Understanding Lookback Windows (49:34)
- Google Analytics Changes (51:20)
- Attribution After Conversion (53:26)
- Online vs. Offline Attribution (55:49)
- Discipline in Tracking (58:52)
- Challenges in Coordination (1:00:12)
- QR Codes and Data Integration (1:01:55)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
454 episodes
Manage episode 465073579 series 3264623
Highlights from this week’s conversation include:
- Welcome Back, Lew (0:14)
- Recap of Previous Discussion (1:03)
- Benefits of Hashing Information (2:33)
- Using Hashes for Data Context (4:24)
- Hashing and Query Parameters (7:24)
- Static Values for Hashing (11:10)
- Identity Resolution in Data Attribution (14:36)
- Methodologies for User Tracking (16:37)
- Combining Data Sources for Attribution (21:13)
- Understanding Data Gaps (25:25)
- Defining Objectives and KPIs (27:50)
- Identity Resolution Challenges (28:46)
- User and Session Stitching (32:01)
- Trusting Ad Platforms (35:23)
- Defining Attribution (38:09)
- The Credit Dilemma (40:18)
- First Touch Attribution Explained (41:47)
- Linear Attribution Model (43:21)
- B2C and B2B Attribution Scenarios (45:22)
- Timeframes in Attribution (47:29)
- Understanding Lookback Windows (49:34)
- Google Analytics Changes (51:20)
- Attribution After Conversion (53:26)
- Online vs. Offline Attribution (55:49)
- Discipline in Tracking (58:52)
- Challenges in Coordination (1:00:12)
- QR Codes and Data Integration (1:01:55)
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
454 episodes
All episodes
×
1 245: The Future of Data: Postgres, Iceberg, and Operational Analytics with Pranav Aurora of Mooncake Labs 44:05

1 The PRQL: Zero to One: Navigating the Challenges of a Data Infrastructure Startup 1:48

1 244: Postgres to ClickHouse: Simplifying the Modern Data Stack with Aaron Katz & Sai Krishna Srirampur 34:51

1 The PRQL: Data Migration Made Easy: Postgres, ClickHouse, and the Future of Analytics with Aaron Katz and Sai Krishna Srirampur 5:47

1 243: The Data Economy: Turning Information into a Tradable Commodity with Viktor Kessler of Vakamo 34:26

1 The PRQL: Governance, Flexibility, and the Future of Enterprise Data with Viktor Kessler of Vakamo 2:11

1 242: The Data Convergence: How Operational and Analytical Data Are Merging with Ruben Burdin of Stacksync 36:14

1 The PRQL: Two-Way Sync: The Future of Database Communication with Ruben Burdin of Stacksync 2:12

1 241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs 38:42

1 The PRQL: Shifting Gears: From Code to Marketing in the Data World with Pedram Navid of Dagster Labs 1:40

1 240: Data Council Insights from a Waymo: Postgres and the Future of the Data Stack 18:20


1 239: How AI is Transforming Product Development with Thomas Kuckoff, Senior Product Manager at Omron Automation 57:16

1 238: What Every Developer Needs to Know About Microservices in 2025 with Mark Fussell, Founder & CEO at Diagrid 52:21

1 The PRQL: From Monoliths to Microservices with Mark Fussell, Founder & CEO at Diagrid 2:55
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.