Ep. 645 - Authenticity Sells: Turn Real Stories into Profitable Ads, with Justin Friend

The Dealer Playbook

In this episode, my guest is Justin Friend, Senior VP at Dealers United; today, we’re going to talk about why social media is one of the most powerful yet underutilized tools for dealerships looking to sell more cars.

Think about it. If a customer walks into your showroom and feels like they know your team before they even shake your hand, the sale is already halfway done. And that’s exactly what today’s best dealers are figuring out—your ad strategy isn’t just about selling cars; it’s about making customers feel like they’re part of something real.

That’s why this episode with Justin Friend is a must-listen. We’re diving deep into how top dealers are winning with personality-driven marketing, and why your dealership’s biggest advantage is NOT your inventory—it’s your people.

If you’ve ever wondered how to make your dealership’s ads actually connect with real people—and not just disappear into the noise—this episode is for you.

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

Chapters

1. Amplifying Authenticity in Social Media Ads (00:00:00)

2. Navigating Authenticity in Customer Engagement (00:16:22)