Ep. 647 - How to Tap Into the Multi-Billion Dollar Spanish Car Market, with Chance Mayfield

The Dealer Playbook

In this episode, my guest is Chance Mayfield, founder of Carfluent - we sit down to talk about how dealerships can better connect with Spanish-speaking buyers, create a seamless customer experience, and ultimately drive more sales.

Here’s the deal… The Spanish-speaking car market in the U.S. is MASSIVE yet it remains one of the most underserved consumer groups in the auto industry. Dealers are either ignoring it or flat-out getting it wrong. And that? That’s leaving a TON of money on the table.

Here’s what we cover:

• The biggest mistakes dealers make when marketing to Spanish-speaking customers
• Why just “translating” your website isn’t enough (and what ACTUALLY works)
• How to eliminate the “fire drill” that happens when Spanish-speaking customers call in
• Why staffing up the right way can transform your sales numbers
• The hidden opportunity that most dealers don’t realize exists—and how to capitalize on it

The kicker? The U.S. is the second-largest Spanish-speaking country in the world after Mexico—yet most dealerships aren’t making the right moves to serve this massive customer base. The dealers who lean in and get it right are seeing insane close rates and next-level referrals.

If you’ve ever wondered how to stand out in a competitive market and tap into a high-intent, high-ROI customer base, this episode is for you.

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This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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Chapters

1. Spanish Car Shopping Market Insights (00:00:00)

2. Spanish Marketing Opportunities and Strategies (00:14:01)