Ep. 651 - From Bank Robber to Car Sales Master, with Luke Lunkenheimer

The Dealer Playbook

In this episode, my guest is Luke Lunkenheimer, the President of Paid to Persuade, and let’s just say… his road to success wasn’t exactly a straight line. Before becoming a persuasion expert and sitting at the table with guys like Tai Lopez and Brad Lea, Luke took a few, uh… detours but we’ll get to that.

But here’s the crazy part—his past is exactly what shaped him into the sales and leadership expert he is today. We’re talking about a guy who went from getting locked up to unlocking next-level sales strategies—and his journey will make you rethink everything you know about persuasion.

In this episode, we uncover:

• How Luke went from incarceration to industry leader (his story will leave you speechless)
• Why most salespeople get persuasion wrong—and how to fix it
• The BIG 3 questions that make closing effortless
• How trust and authenticity will outsell any gimmick
• The real reason people hesitate before buying—and how to break through it

This conversation is real, raw, and packed with insights that can transform the way you sell, lead, and do business. Plus, Luke drops some absolute mic-drop moments that will have you rethinking how you approach deals.

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This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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Chapters

1. Ep. 651 - From Bank Robber to Car Sales Master, with Luke Lunkenheimer (00:00:00)

2. Episode Introduction (00:00:22)

3. From Criminal to Car Dealer (00:03:37)

4. Mentorship and Personal Evolution (00:16:28)

5. What is Authentic Persuasion? (00:37:53)

6. The Big Three Framework (00:53:19)

7. Eliminating Objections Before They Happen (01:10:44)