Ep. 667 - The New Rules of SEO for Car Dealers in 2025, with Colin Carrasquillo

The Dealer Playbook

In this episode, my guest is Colin Carrasquillo, Digital Marketing Manager at Nielsen Auto Group.

We’re diving into some of the real challenges and solutions that most dealers are thinking about but rarely talk about out loud.

We talk about what it actually looks like to get your vendor partners working together instead of pulling in different directions. Colin shares how he’s doing this at scale across 14 rooftops and why it’s changing the game for their group.

We also get into why most dealers are still chasing the wrong SEO strategy in 2025 and what really matters now if you want to show up where your customers are actually searching.

You’ll learn:

• A practical way to hold your vendors accountable (without blowing up the relationship)
• Why internal communication might be the thing holding your dealership back
• How thinking beyond low-funnel keywords will give you a serious edge in your market
• Why building better human connections inside your store leads to better marketing outside of it

This conversation is packed with useful ideas you can take back to your store, and it’ll definitely make you rethink how you approach your partnerships and marketing.

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This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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Chapters

1. Introducing Colin Carasquillo (00:00:00)

2. Marketing with Profitability as Priority (00:05:40)

3. Creating Accountability with Vendor Partners (00:10:40)

4. Communication: The Critical Skill for Dealers (00:17:15)

5. SEO Evolution in Automotive Retail (00:29:30)

6. Nielsen's Editorial Strategy and Digital Landgrab (00:36:30)

7. Connecting with Customers Through Their Interests (00:43:40)