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#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone

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Manage episode 485406502 series 2872208
Content provided by Mark Thackeray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Thackeray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.

Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.

In this episode, we cover:

  • 📬 “Does anyone even read junk mail anymore?”
  • 🧠 What types of campaigns work best?
  • 💳 Fee-for-service vs. insurance-based practices
  • 🎯 The 4 must-control variables for direct mail success
  • 🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).

Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix.

...

Learn more about MVP Mailhouse:
www.mvpmailhouse.com

...

Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started - [email protected]

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 485406502 series 2872208
Content provided by Mark Thackeray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Thackeray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.

Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.

In this episode, we cover:

  • 📬 “Does anyone even read junk mail anymore?”
  • 🧠 What types of campaigns work best?
  • 💳 Fee-for-service vs. insurance-based practices
  • 🎯 The 4 must-control variables for direct mail success
  • 🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).

Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix.

...

Learn more about MVP Mailhouse:
www.mvpmailhouse.com

...

Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started - [email protected]

  continue reading

95 episodes

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