S12E3: The New Era of Design Leadership with Tony Bynum

The Design Of Business | The Business of Design

Tony Bynum is bilingual. He can speak the language of both business and design, a skill that makes him a unique leader in our industry.

Tony is the director of the Institute for Design’s new ID Academy, where he is also a professor of practice. Previously, he founded the Northwestern Mutual Design Thinking Center of Excellence in Milwaukee, WI where he was Principal Senior Director of Experience Design.

In this episode, Tony shares lessons from his unorthodox career path that are still applicable in today’s tumultuous job market. He also shares advice for leaders and new hires on how to use design thinking as a tool for resistance. And Tony and Ellen attempt to give a name to the current era of design- hint: it’s all about designing WITH rather than designing FOR.

On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.

Visit our site for more on this episode and to view a transcript.

Tony’s interview in The Reel Black List.

Design As Humanity episode featuring Susan Fabry

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