S12E5: Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri

The Design Of Business | The Business of Design

Sana Javeri Kadri is the founder of Diaspora Co., a single origin spice company that is revolutionizing the 500 year old $5 billion spice industry. Their mission is to “put money, equity and power into the best regenerative spice farms across South Asia, and bring wildly delicious, hella potent flavors into your home cooking.” In just 8 years in business, Diaspora Co. has put money, equity and power into 140 farms into countries across India and Sri Lanka.

In this episode, Sana tells host Ellen McGirt the story of how taking a trip to India to study turmeric led to her starting a global import-export business at 23 years old. She also shares why Diaspora Co pays the farmers they work with at least 4x the commodity price and and how Diaspora’s packaging is shaking up the spice aisle. And she gets brutally honest about bootstrapping a business and navigating tariffs.

On this season of DB|BD, we are Designing for the Unknown. Host Ellen McGirt asks visionary designers how they navigate uncertainty- whether it be technological disruption, global crises, or shifting cultural norms.

Visit our site for more on this episode and to view a transcript.

Learn more about Diaspora Co. and follow Sana on Instagram.

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