Building a Business That Puts People First: Hamed Parnian’s Story

The Designer Recruiter

What if construction leadership put people first?
In this episode of The Designer Recruiter, host Esther Echeverria sits down with Hamed Parnian, Managing Director at Vedra, to talk about building more than just spaces—he’s building a values-driven business.
Hamed shares his journey from corporate frustration to founding Vedra, a boutique consultancy focused on trust, culture, and real relationships. He explains how empathy, clarity, and mindset shape everything he does.
You’ll hear:
- Why culture matters more than credentials
- How to hire for personality, not just skills
- Building trust with first-time clients
- The power of branding and authentic leadership
👉 Watch the full episode on YouTube or listen now on any podcast platform. If it resonated, don’t forget to follow and share the show!
Chapters:
00:00 Introduction to Hamed Parnian
00:41 Founding Vedra: The Journey Begins
02:10 Building a Human-Centric Company
02:44 Challenges in Team Management
04:40 Vedra's Business Model Explained
08:12 The Origin of the Name 'Vedra'
10:35 Maintaining a Positive Mindset
17:09 Values and Hiring Philosophy
21:48 Interview Process and Company Culture
23:19 Balancing Empathy and Business Systems
24:03 Challenges of Scaling a Company
26:08 Maintaining Human Elements in Processes
27:12 Staying Positive and Handling Difficult Situations
31:23 Finding Your Career Path
34:23 The Importance of Branding and Marketing
38:49 Quick Fire Hiring Questions
40:37 Final Thoughts on Personal Development
Keep up with us:
Website: https://www.the-designer-recruiter.com/
Instagram: https://www.instagram.com/lcrecruitment/
LinkedIn: https://www.linkedin.com/company/the-designer-recruiter/
Follow Hamed:
LinkedIn: https://www.linkedin.com/in/hamedparnian/?originalSubdomain=ae