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MasterTips: Developer-led growth

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Manage episode 295788748 series 2516016
Content provided by SlashData. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SlashData or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Theme of the week:

Developer-led business growth

Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.

This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.

Tyler Jewell, Managing Director at Dell Technologies Capital

Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.

Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft

Emilio Salvador, PM, Cloud Developer Advocacy at Google

Host: Andreas Constantinou, CEO & Founder at SlashData

Some of the topics discussed are:

  • What are the new audiences and how are they different?
  • GenZ developers, creators, citizen developers
  • Developers vs creators
  • What "developer-led" means
  • Low-code platforms
  • How are organisations adapting to new audiences
  • How are we moving from apps to platform and from consumers to developer audience

And more!

Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 295788748 series 2516016
Content provided by SlashData. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SlashData or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Theme of the week:

Developer-led business growth

Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.

This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.

Tyler Jewell, Managing Director at Dell Technologies Capital

Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.

Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft

Emilio Salvador, PM, Cloud Developer Advocacy at Google

Host: Andreas Constantinou, CEO & Founder at SlashData

Some of the topics discussed are:

  • What are the new audiences and how are they different?
  • GenZ developers, creators, citizen developers
  • Developers vs creators
  • What "developer-led" means
  • Low-code platforms
  • How are organisations adapting to new audiences
  • How are we moving from apps to platform and from consumers to developer audience

And more!

Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

  continue reading

50 episodes

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