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Content provided by The Digiday Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digiday Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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2024 in review: From AI boom to election frenzy, Digiday editors look back
Manage episode 457228190 series 2429743
Content provided by The Digiday Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digiday Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hold on tight. The rollercoaster that was 2024 is finally coming to an end.
Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers.
To help the industry make sense of this past year, this episode of the Digiday Podcast is a vignette-style look back at 2024. Hosts Tim Peterson, executive editor of video and audio at Digiday, and Kimeko McCoy, senior marketing reporter, revisit the biggest moments (and podcast episodes) of 2024.
Here are the full episode interviews that they mention in the podcast:
- Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
- Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren
- Duolingo’s head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes
- From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
- A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
- How the Martin family went from part-time vloggers to a family of social media mavens
- Digiday editors on Trump administration picks and the impact on the ad industry
435 episodes
Share
Manage episode 457228190 series 2429743
Content provided by The Digiday Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digiday Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hold on tight. The rollercoaster that was 2024 is finally coming to an end.
Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers.
To help the industry make sense of this past year, this episode of the Digiday Podcast is a vignette-style look back at 2024. Hosts Tim Peterson, executive editor of video and audio at Digiday, and Kimeko McCoy, senior marketing reporter, revisit the biggest moments (and podcast episodes) of 2024.
Here are the full episode interviews that they mention in the podcast:
- Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
- Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren
- Duolingo’s head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes
- From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
- A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
- How the Martin family went from part-time vloggers to a family of social media mavens
- Digiday editors on Trump administration picks and the impact on the ad industry
435 episodes
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Similar to The Digiday Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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