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The Fractional Marketing Executive: A Smart Solution for Growing SME's
Manage episode 490831695 series 3525828
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Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed.
Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead.
You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers.
✅ What You’ll LearnWhat a Fractional CMO is and how it differs from agencies and full-time hires
When to consider hiring a Fractional CMO based on your stage of business growth
How to unify your marketing strategy, execution, and outcomes with one point of leadership
The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof
Why SMEs need clarity, not complexity, in their marketing leadership
“You’re not just buying time—you’re buying clarity, consistency, and a plan.”
“We don’t get paid to do busy work—we get paid to move the needle.”
“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.”
00:00 – Introduction: The Marketing Dilemma for SMEs
00:29 – What is a Fractional CMO?
04:42 – Key Benefits of the Fractional CMO Model
07:44 – Case Study: Richard’s Business Transformation
10:30 – How to Know if This Is Right for Your Business
11:53 – Conclusion and Next Steps
Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs.
In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead.
Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service.
🎯 Perfect for SMEs ready to level up without burning out.
💡 Learn what to expect, how to start, and whether it’s right for your business.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/
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