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#91 Matt Jones - Co-Founder of Four Pillars
Manage episode 454732086 series 3498379
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In this episode, I interview Matt Jones, co-founder of Four Pillars - one of Australia’s most popular gin companies. Since founding in 2013, Matt and his co-founders have seen Four Pillars be named the worlds best gin producer three times, expand overseas and be acquired by drinks giant Lion for a reported $100 million.
Throughout the episode, Matt emphasises the importance of brand, storytelling and how a strong narrative empowers customers to fall in love with a company’s product. Matt goes against the usual lean startup trend and why it could be a mistake to launch an early lower quality product especially when you’re positioning your company as a premium brand.
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Matt has just released a new book going deeper into his insights from Four Pillars titled Lessons from Gin. Get 10% off by using the code LESSONSFROMGIN here!
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Chapters
1. Highlight Clip (00:00:00)
2. Introduction (00:00:56)
3. The Rolls Royce of Gin Making Machines and How Matt Brought the First to Australia (00:05:29)
4. Four Pillars Counter-Intuitive Approach of Perfecting the Product before Launch and without Customer Feedback (00:11:37)
5. How to Find the Balance of MVP Approach vs Quality First Approach (00:16:23)
6. Times The Co-Founders of Four Pillars Fought over a Final Decision (00:24:15)
7. What was More Impactful the Product or the Brand (00:27:26)
8. How Much Was Starting the Opportunity vs Passion and What the Founding Team Wanted to Do (00:37:13)
9. Four Pillars History of Investment (00:44:05)
10. How Difficult Was the Transition from Running to Selling the Business (00:56:08)
11. Matt Jones' New Book: Lessons from Gin (01:01:22)
12. Outtro (01:02:49)
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