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#93 Greg Taylor - Founder of Step One Underwear
Manage episode 463949602 series 3498379
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In this episode, I interview Greg Taylor - Founder of Step One Underwear. Founded in 2017, Step One has become one of Australia’s most popular underwear brands, growing to become an ASX-listed company, with a market capitalisation of around $250 million and operates internationally.
Throughout the episode, Greg talks about his early days in rowing and how competing for Australia taught him the teamwork and resilience needed for business success. He also speaks about how courage and self-belief led him to continue in the tough times.
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Chapters
1. Highlight Clip (00:00:00)
2. Introduction (00:01:04)
3. Greg Taylor Introduction and How Rowing Taught Him Lessons of Business (00:02:27)
4. The Start of Greg Taylor's Business Career with a Reverse Car Auction (00:12:04)
5. How Greg Taylor Knew the Internet Would be a Game Changer (00:14:07)
6. The Genesis of Step One Underwear (00:18:23)
7. How Greg Taylor Felt Starting his 8th Business after the Previous 7 (00:20:18)
8. The Moment Greg Taylor Realised Step One Was Going to Be a Success (00:26:48)
9. Step One's Famous Ads That Got Them to Where They Are Today (00:28:10)
10. How Greg Keeps the Company Authentic as the Brand Grows (00:33:54)
11. How Greg Handled Fundraising and IPO (00:39:14)
12. Greg's Favourite Part of Step One (00:49:31)
13. The Future of Step One and Greg Taylor's Ten Year Plan (00:53:01)
14. Outtro (00:55:03)
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