#016 - Do You Know Your Brand Lingo? 🗣️📢
Manage episode 435171707 series 3568797
In this episode, Host Jess delves into the essential elements of brand positioning, brand image, and brand equity. Jess breaks down key branding lingo terms like brand identity and typography, emphasizing the importance of consistency in visual aspects of a brand. Tune in to elevate your understanding of marketing strategies and customer engagement to disrupt the status quo!
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Timestamps
00:00:00 - Introduction
00:00:44 - Understanding Branding Lingo
00:01:05 - What is Brand Identity?
00:01:47 - Defining Brand Image
00:03:01 - Importance of Brand Image
00:03:12 - What is Brand Equity?
00:04:14 - Building Brand Equity
00:05:19 - What is Brand Positioning?
00:06:11 - Examples of Brand Positioning
00:06:33 - Brand Voice and Tone
00:07:36 - Inspiration
39 episodes