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Generic Software Won’t Scale You — Building Your EdgeFactor™ Will | The Disruptors #3
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Most tech delivers features. Yours should deliver Profit, enable Scale, and build enterprise Value.
In this episode of The Disruptors, Ritesh Shah and Julian Wallis break down why most businesses stall when they rely on off-the-shelf systems. From broken customer portals to tangled ERP setups, they show how building your own tech — designed around PSV Thinking™ — creates more than just efficiency. It builds long-term business value.
This isn’t about reinventing the wheel. It’s about owning the vehicle.
Whether you’re planning your first portal or struggling with a legacy tech stack, this episode gives you a practical lens for building systems that scale with you — not hold you back.
Topics Covered:
The Foundation
00:00:45 – What a Portal Should Really Do
Why “just enough” functionality isn’t enough — true customer self-service is the starting point.
00:02:12 – PSV Thinking™ on Every Screen
Every portal feature should link back to profit, scale or value — otherwise, it’s just noise.
00:03:05 – Defining a Customer Portal
A working definition that applies across industries: a platform that empowers full self-service.
Where It Goes Wrong
00:10:53 – Off-the-Shelf Isn’t an Advantage
Generic platforms are built for everyone — and valuable to no one.
00:11:13 – ERP Integrations That Don’t Work
When your source of truth is flawed, your portal becomes an expensive band-aid.
00:14:35 – Bad Data = Bad Business
Poor data structure ruins scalability, AI-readiness, and decision-making.
00:25:07 – The Hidden Cost of “Just Change It”
Why even a simple tweak in a flawed system can trigger a full replatform.
How to Get It Right
00:16:20 – Think Structure, Not Just Features
Scalable systems are built on well-structured data and long-term thinking.
00:32:02 – Build Systems That Become Assets
Custom platforms can become your IP — and your competitive moat.
00:35:12 – Self-Service That Drives Profit
It’s not just about customer convenience — it’s about operational leverage.
00:38:11 – Don’t Overbuild Too Early
Trying to do everything at once guarantees
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
Subscribe to The Disruptors to learn how to apply PSV Thinking™ and create an EdgeFactor™ in your business.
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