Apple’s new iPhone - Does anyone care?

The Dive | Business News

Last week we saw the biggest news on Apple’s calendar - Apple’s announcement of the new iPhone.

There was a time when the world sat up and marvelled at what Steve Jobs and his team had managed to squeeze into the palm of our hand, but now it is a pretty routine update - new colour, better camera, faster chip - then they wave us all goodbye and set the date in the calendar for next year.

Today Alec and Sascha ask - after the rounds of headlines announcing the iPhone 15 last week - does anybody really care?

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