150 - Empowering Beauty And Business with Carla Goycochea of Masterpiece Beauty Academy

The DMV (Washington, DC | Maryland | Virginia) Business Show

Beauty industry veteran Carla Goycochea, Founder and Owner of Masterpiece Beauty Academy in Rockville, Maryland shares her inspiring journey on The DMV Business Show with Otto Sevilla this week. Carla moved from Lima, Peru to the United States at just 18 years old to attend college. She initially studied international business but soon found herself drawn to the beauty industry.

In 2005, Carla took a job as a receptionist at a high-end salon. Being immersed in the salon environment day-to-day sparked Carla's passion for hands-on beauty services. She steadily built up her skills and experience working with top stylists and eventually transitioned into performing treatments herself.

Over the next 15 years, Carla continued enhancing her expertise in services like microblading, eyelash extensions, and permanent eyeliner tattooing. She managed several upscale salons and amassed a loyal client base who raved about her talent for permanent makeup artistry. Carla shares how every client presented unique challenges that allowed her to improve her skills and precision.

By 2020, Carla felt ready to step out on her own. When COVID-19 hit and salons were forced to close, Carla saw it as an opportunity to prepare her new business venture - Masterpiece Beauty Academy. She spent the shutdown period developing her curriculum, building her website, and boosting her Instagram following. Carla wanted to be ready to hit the ground running when stay-at-home orders eventually lifted.

Carla proudly opened Masterpiece Beauty Academy, a permanent makeup and microblading training program, later that year. Despite launching during a pandemic, her rigorous preparation allowed the business to flourish. Carla began training small classes of students in techniques like microblading eyebrows, eyeliner, and lip blushing. She shared insights from over a decade of experience to help her students thrive in permanent makeup artistry.

As part of her commitment to continuous education, Carla travels frequently to Europe to take advanced training herself. She explains how improving her own skills allows her to better serve her students and stay on top of the latest industry trends. Carla also still sees select clients so she can continue honing her artistry on real skin and faces.

In addition to the academy, Carla founded Paragon Studios to support independent beauty professionals. Paragon offers rental space for artists who prefer working outside of traditional salon settings. By creating a collaborative community, Carla gives back to the industry that has given her so much.

Carla's story provides inspiration and valuable lessons for beauty entrepreneurs. Her journey from Peru to prominent business owner shows how passion, dedication and generosity can lead to success. Carla generously shares her insights on pivoting careers, continuous learning, and helping others achieve their dreams.

This episode is sponsored by: ⁠⁠⁠SEVI⁠⁠⁠ - The first commercial real estate company committed to the four C’s: Commercial Real Estate, Community, Content, and Culture

https://seviproperties.com/

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