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BBC Trending: Brazilian farmers are (very) online
Manage episode 483929313 series 2502804
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Being a farmer in Brazil has never been cooler - at least, that is the impression you might get from social media. Music videos featuring cowboy hat wearing farmers, driving tractors and boasting about their wealth, have garnered millions of views online. Meanwhile, farmers turned influencers offer a window into rural life, insisting Brazil is not just a country of football and Carnival, but of farming. Critics say social media has become the latest battleground in a long-running effort by Brazil’s powerful agribusiness industry to improve the way it is perceived. They say posts and videos like these are “propaganda” meant to distract from the sector’s poor environmental track record. But farmers argue their livelihoods are being targeted by “ideologues” and “activists”, who fail to grasp where their food really comes from. And, as Brazil prepares to host COP30, how does this idealised image of agribusiness fit into a world facing climate change?
2025 episodes
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Manage episode 483929313 series 2502804
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Being a farmer in Brazil has never been cooler - at least, that is the impression you might get from social media. Music videos featuring cowboy hat wearing farmers, driving tractors and boasting about their wealth, have garnered millions of views online. Meanwhile, farmers turned influencers offer a window into rural life, insisting Brazil is not just a country of football and Carnival, but of farming. Critics say social media has become the latest battleground in a long-running effort by Brazil’s powerful agribusiness industry to improve the way it is perceived. They say posts and videos like these are “propaganda” meant to distract from the sector’s poor environmental track record. But farmers argue their livelihoods are being targeted by “ideologues” and “activists”, who fail to grasp where their food really comes from. And, as Brazil prepares to host COP30, how does this idealised image of agribusiness fit into a world facing climate change?
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Similar to The Documentary Podcast
Each season of Unobscured digs deep into one of history's darkest and most misunderstood moments, and sheds light on the true story beneath the myth. Explore the Salem witch trials (S1), the Spiritualist Movement (S2), Jack the Ripper (S3), and Grigori Rasputin (S4) through the narrative storytelling of Aaron Mahnke, along with prominent historian interviews.
…
continue reading
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…
continue reading
The programme that explains the present by exploring the past.
…
continue reading
First-person diaries, sound portraits, and hidden chapters of history from Peabody Award-winning producer Joe Richman and the Radio Diaries team. From teenagers to octogenarians, prisoners to prison guards, bra saleswomen to lighthouse keepers. The extraordinary stories of ordinary life. Radio Diaries is a proud member of Radiotopia, from PRX. Learn more at radiotopia.fm
…
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…
continue reading
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…
continue reading
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