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Ep. 101 - From CIA to Supply Chain: Ryan Joyce's Mission to Secure America's Highways
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What happens when you apply CIA intelligence-gathering methods to America's trucking industry?
Ryan Joyce, former intelligence operative turned freight tech entrepreneur, has created something extraordinary with GenLogs—a nationwide network of roadside cameras that's revolutionizing how companies track, validate, and secure freight transportation.
The system is disarmingly simple yet profoundly impactful. Cameras placed along major highways from Pennsylvania to California capture images of every commercial vehicle that passes by.
Advanced AI extracts identifying information in real-time, enabling passive tracking of truck movements across the country without requiring driver participation or specialized equipment.
The results are transformative: missing trailers found in seconds, fraud schemes exposed, and unsafe carriers identified before they can cause accidents.
The statistics are sobering. One insurance provider reported that 43% of their claims now involve fraud or theft, costs that ripple throughout the entire supply chain. GenLogs offers a powerful countermeasure by providing objective validation of carrier identities and movements.
In one compelling example shared during the interview, Joyce described how his team uncovered a carrier that continued operating a truck four hours after being placed out of service for dangerous brake issues—the same violation that had tragically killed Joyce's own grandfather years earlier.
Beyond security, GenLogs provides unprecedented lane intelligence, helping shippers identify qualified carriers they never knew operated on their lanes. This expanded competition drives better rates and service levels. T
he platform even allows users to examine carriers' equipment quality and strap work for flatbeds, offering insights that were previously impossible to obtain without physical inspections.
"GenLogs 2.0" will enhance capabilities from fleet-level to VIN-level data, unlocking even more granular insights about carrier compliance and safety. For shippers concerned about potential liability from carrier violations, this intelligence could prevent the next $100 million lawsuit from a preventable accident.
Ready to transform your transportation visibility? Visit GenLogs.io today to find lost assets (free for up to three recovery attempts) or book a demo to experience this groundbreaking technology firsthand.
Chapters
1. Meet the Whisker Warehouse Warriors (00:00:00)
2. Introducing GenLogs: Nationwide Camera Network (00:02:30)
3. From CIA to Supply Chain Technology (00:06:00)
4. Finding Lost Assets in Seconds (00:12:40)
5. Combating Fraud and Supporting Law Enforcement (00:17:10)
6. Sourcing Capacity and Lane Intelligence (00:27:00)
7. From Fleet to VIN Level Data (00:35:50)
8. Enterprise Solutions and Pricing Strategy (00:42:30)
101 episodes
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