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Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
Content provided by The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible! Dave Donelson shows you how to grow your business in The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.
Content provided by The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible! Dave Donelson shows you how to grow your business in The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase decisions are made on that basis. - Chapter 15 - Four Rules For Buying Advertising - You really shouldn't hide in the back when a media sales person comes into your business.…
Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 - Advertising's Four-Letter Word - When you tell someone something they already know--or think they know--they stop listening. Just ask anyone with teenage children.
Chapter 8 - Effective Advertising Is Local - Like politics, all good advertising is local. - Chapter 9 - Say It Over And Over Again, And Again, And Again - Advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce advertising that appeals to them. - Chapter 7 - Bert & Bertha - There is no customer named "the market" but there are many named Bert and Bertha.
Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a position in their mind, it generally stays there. - Chapter 5 - Advertising Ideas - The best approach is to be as specific as possible in the claims presented.
Chapter 2 - Advertising Goals, Part One: Your Image - The goal isn't to enhance the image--it's ultimately to affect the bottom line - Chapter 3 - Advertising Goals, Part Two: Your Sales - Advertising is about sales, sales, and more sales.
About This Book; Chapter 1 - The Advertising Conundrum - If you stop promoting, your customer base melts away like an ice cream cone on a July afternoon.
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